Beautyism in the Workplace Essay Example | Topics and Well Written Essays - 1500 words

Beautyism in the Workplace - Essay Example for their beauty and this knowledge comes to them by whatever means, they would have no reason to work as hard as they would have in the opposite circumstances. As is human nature, they focus more on being attractive and remaining in that state as that is what got them the position in the first place. Even though it is humanly impossible to overlook one’s attractiveness, it is important to try to analyze that in comparison to their skill set (Sartore, 2006). Hiring people based on their attractiveness does very little for the motivation of other employees. Employees should be made to direct their efforts towards increasing their productive ability. The observance that the management’s focus is in the opposite direction rubs off on them and sends them into confusion. The action of the one person in the management body affects the outlook of employees towards the entire body and not of that particular person. In the case facing the College of Business Administration, the chairperson’s action could be interpreted as the stand of the entire management body, inclusive of human resource. The staff body usually works in parallel direction with the management. Therefore, if they not that the management focus is on productivity in terms of skills, then they equally focus on that. However if they find that other aspects such as beauty are more important they shift focus to that rather than to improving and sustaining their skills. From the same management-employee relationship perspective, Beautyism damages the faith of employees in their management. In whatever circumstances, the management is meant to illustrate integrity in order to establish faith and goodwill (Commisso, 2012). In the event that beautyism becomes a management’s limitation, employees begin to question other aspects of that relationship. Employees begin to worry that they could be biased on other aspects as well leaving them on the losing side. For this reasons, it is important to avoid

MKT 251 Advertising and media in the marketing environment Essay

MKT 251 Advertising and media in the marketing environment - Essay Example After analysing the environmental factors, it has been identified that the usefulness of the products follows the necessity trend and technology advancement of the target audiences. Market competition analysis shows that though Apple operates in a competitive market but, its innovations are still makes substantial differences in terms of quality and benefits to the customers. Apple has been promoting its latest innovation Ipad through different advertisement campaigns named â€Å"we believe†, â€Å"we will never stop†, â€Å"we will always† etc. The company share different messages to target audiences through these adverts. But all are similar in terms of market segmentation, positioning and targeting. Therefore, there is little difference in the content of the advertisement but message is still the same. It tries to make the target customers aware about the unique benefits of the product through different representation. Apple Inc. was formerly named as Apple Computer Inc. It is an American multinational corporation which design and sell high technology electronic goods, personal computers and computer software. The company became worldwide popular because of its innovation in the product. Company’s best known products are the Macintosh line of computers, ipod, iphone and lastly the current ipad. The company was established on 1st April, 1976 in California and incorporated on 3rd January, 1977. The company removed the word ‘computer’ from its name from January 2007 and shifted from only computer business towards consumer electronics. By market capitalization, Apple Inc. is the largest public limited company in the world which beat ExxonMobil, Google and Microsoft by revenue and profit. Ipad is one of the best innovations of the company along with other innovations i.e. ipod, iphone, Macbook etc. Apple has been promoting this product through creative advertisement through different medium like print advert for